The Combination of MDM, MAM and the Cloud will Make for the Best Investment; Interview with Amtel CEO Gupta, Part IV

Security, security, security. The word rings loud and clear in the ears of corporate business owners when it comes to the data and information stored on mobile devices. Allowing employees to bring their own devices (BYOD) may increase productivity but an organization needs to make sure their sensitive information does not become public. In the fourth and final part of my interview with Amtel, Inc. CEO, Pankaj Gupta, we examine the growing trend in enterprises adopting BYOD and the scope of systems management being offered by organizations like Amtel.

Howard: How important do you feel scalability is for device growth within the enterprise?

Pankaj: The number of players in the market is actually shrinking as is the number of hardware vendors. Samsung leads on the Android side though you see Motorola, LG and HTC to some extent.

The variety is there within Samsung. There are three or four different models of the devices which are coming in from Samsung. Amtel tells its clients, “The newer versions of the devices are really good.”

Amtel asks its clients how secure they want the devices to be. If the client really cares about security, then they get to choose a version. On Android, anything 3.0 and above can be hooked to the network. Anything about 3.0 has inherent security built into it, that the organizations may use to invoke encryption on the device.

Many of these mobile data management (MDM) solutions will automatically check what version of Android software is there on the device. If the software is below a certain version the company has specified, it will not install. If it does not install, users will not automatically receive access to corporate information or email. This process of checking the OS version number ensures the device has the minimal level of security needed so an organization can setup the rules they need for enterprise security and scalability.

It is not bringing your own device that is the goal then. It is bringing your own approved device. Would that be fair to say?

Pankaj: Absolutely, correct.

Howard: What are your thoughts on Windows 8 mobile devices? How is Amtel approaching that?

Pankaj: Amtel put a lot of resources last year on Windows 8 and it does have some capabilities in that area but honestly our efforts are not getting a lot of traction. Organizations bring in one or two of these devices for test purposes but we have not seen mass adoption of Windows 8 mobile devices. That may change in the future but Amtel is not yet seeing it.

Howard: Are businesses demanding more application security and management within their management solution? If so, how is Amtel filling that need?

Pankaj: The application is becoming a big portion of the company’s management of the mobile devices. It is more so in BYOD. Amtel had applications management from day one when it launched its MDM platform so it has had an option to push enterprise apps on to devices. Over time Amtel has developed more capabilities where it can secure information and the data going back and forth on those applications.

Applications management is a very important thing. Companies are developing new applications that they want to deploy. More so with the private apps where apps really do not need to put on the Apple market or Google Play. Instead, the app is just pushed onto their end user devices.

A big component of the mobile device — mobile device management – is still there, but Amtel always thought it’s the same thing it’s just that companies approach it differently. Organizations pretty much want to control everything but if they are managing a BYOD user, they just want to control the app portion of it without controlling the entire device.

Howard: Where do you see the MDM space three years from now? How do you think it is going to change going forward?

Pankaj: I see MDM and Mobile Applications Management (MAM) becoming commoditized. If they are not already then they will become very soon. The point solutions will have less significance and more of “I want to manage all the mobile devices in my organization..” Whether corporate liable or BYOD liable, the company wants to be able to manage the entire system — the carrier interaction, the expenses, the device security and app security, and the content.

As movement toward the cloud occurs – and more and more enterprise will adopt that model – companies will say, “I want to manage all aspects of mobility so I do not have to maintain five different databases or five different components related to mobility. It should all be done in one sort of complete visibility into it, and I get the best return on investment (ROI).” By using the cloud, MDM and MAM is where companies are going to get the best return on their investment.

In Part I of this interview series, we talked about how companies can adopt an open attitude in the corporate world of BYOD.

In Part II of this interview series, we examined the security, fast deployment and managed services the cloud can offer.

In Part III of this interview series, we discussed the aspects of a company implementing Mobile Data Management MDM for bring your own devices (BYODs).

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