Overland Storage Starts its Makeover; “The Marketplace is Ravenous for Innovation”
It is no secret that Overland Storage (Nasdaq: OVRL) endured a period of declining sales and management shake-ups in 2007 and 2008. A new CEO, VP of worldwide sales and VP of marketing in the past year indicate the company is trying to right itself from a leadership perspective. These changes provide insight as to where Overland Storage intends to go as it starts its makeover. Yet this transition will be far from easy as traditional technologies like tape libraries and drives are now taking secondary roles in organizational backup processes. Because of this, Overland Storage needs to make more than just leadership changes but move disk-based storage and deduplication products to the forefront of its product strategy.