Author: richard.sink

Whether it’s online or onsite, marketing your solutions via event-driven programs continues to be one of the best investments of a company’s time, talent and resources to grow its business. Further, in today’s economy, it is imperative to capture your client’s attention with a personal approach in order to gain market share.But when you think of using social media to do so, do you think of it in the context of “No ROI” with only empty conference rooms and no leads to show for your investment? Or do you envision a room one packed with individuals ready to engage and learn more about your company’s technology?

Since May of 2004 when I first jumped into the social media arena with a LinkedIn membership, there were a lot of questions as to its value. Even today I continue to hear these same issues and concerns: How do I know this stuff will work for me and my business objectives? How do I measure the efforts and most importantly what is the outcome of these efforts?