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Author: richard.sink

Using a Personal Touch to Convert Social Media into Crowded Lunch and Learn Events

Whether it’s online or onsite, marketing your solutions via event-driven programs continues to be one of the best investments of a company’s time, talent and resources to grow its business. Further, in today’s economy, it is imperative to capture your client’s attention with a personal approach in order to gain market share.But when you think of using social media to do so, do you think of it in the context of “No ROI” with only empty conference rooms and no leads to show for your investment? Or do you envision a room one packed with individuals ready to engage and learn more about your company’s technology?

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