Close this search box.

2012: TV Antennas, Big Data Cleansing, Social Mashups of Content, Mobile First Applications

Expect 2012 to be a great year filled with calamity and surrounded by opportunity.  The calamity may arrive in political, mystical, technological and economic forms.  Calamity creates opportunity which brings people, vision, ideas and investment together.  When thinking about a future history of 2012, four (4) calamities come to mind:

  • Big data cleansing
  • Social mashups of content
  • Mobile first cloud applications
  • TV antennas

Opportunity #1

Big data cleansing using predictive coding

Predictive coding combines technology with people. People group content with categories. Technology evaluates the groupings, and then applies categories to other like content, untouched by people.  There are many predictive coding vendors, but the most notable is Recommind. Reccomind has a video on YouTube that explains their type of predictive coding.

Historically, predictive coding has been used to accelerate electronic discovery (eDiscovery).  eDiscovery has several phases, but early case assessment and review benefit the most from predictive coding.

Predictive coding has proved itself reputable and legally defensible. Legal defensibility establishes assurance that predictive coding can and should be used in a broader information management context.

Information managers are looking for ways to compare, cleanse and generally manage large sets of unstructured data, as shared in December 2011. Information governance and data science teams can use predictive coding software to identify and separate content.

Chief among the content-category grouping will be aligning metadata about people, business units, partners and customers from master metadata management systems, business process management, case management and content centric application metadata.

Predictive coding systems can then use those groupings to apply categorization to all content in an enterprise.

Opportunity #2

Social mashups of content drives CMIS ecosystem

Mashup is where one or more data sources is combined to create a single view, e.g. Google Map on a restaurants about page. Social mashup combines a friend network of “Facebook Likes” on a restaurant about page, along with a Google Map

Social mashup of content entwines cloud storage applications to enhance employee, customer and partner ecosystem.  For example, Evernote Skitch photos can be weaved into a restaurant’s about page along with a Google Map.  Entwining cloud storage applications in 2011 required development with different and competitive vendor APIs.

In 2012, Consumers and vendors will demand simplicity when interacting with social content.  Simplicity and API consistency allow vendors to focus on higher value products, where consumers benefit the most.

The following vendors have agreed to enable social and content ecosystems within enterprises and outward to customers and partners using Content Management Interoperability Services (CMIS):

These vendors realize a custom API will NOT prevent competitors from cashing in on a vendors marketplace.

Hint: 2013++ Data movement strategy combined with predictive coding will allow a move of all content and associated category-metadata in to CMIS repositories. Once in the repository CMIS clients for policy, access and manipulation can interact by tiering, geographically distributing and/or destroying content.

Opportunity #3

Mobile First cloud applications disrupt traditional virtual desktop infrastructure

Virtual Desktop Infrastructure (VDI) will be turned upside down by Mobile First cloud applications. “Mobile First” development assumes your application is first developed for mobility and App Stores, as shared by Kevin Spain in a guest post on Consumerization of IT (CoIT) is driving Mobile First development in Enterprises. 

Mobile First cloud application strategy will replace VDI strategies in 2012 and become a top strategic focus for businesses. Scott Davis, VMWare End User Computing CTO updated VMWare vendor ecosystem in August of 2011 showing two 2012 projects:

  • Project Octopus – Cloud storage for Mobile First application development, similar to Mezeo Cloud
  • Project AppBlast – Enterprise AppStore hosting HTML5 versions of your applications, but it is an Enterprise App Store

Several other scenarios point to a Mobile-first application model disrupting and delivering on the panacea VDI had been proselytizing:

Opportunity #4

TV antennas as a replacement for cable TV

Since the introduction of Netflix streaming service, it has been clear that cable companies are in trouble.  Further, iPhone and then iPad came along to change the way content is consumed – forever, see this piece.

Over 36 months our behavior toward consuming content has changed significantly. Our behavior has changed from set-top boxes to wireless devices.  The change has opened us up to a new type of wireless technology – TV antenna.

In 2011
the US government legitimized the organized use of White Spaces.  White Spaces are wireless signals unused by TV, but can be used by unlicensed phones, tablets, etc. for internet connectivity (see  As this signal stream opens, it will add 75 to 100% more capacity to already burdened carrier mobile (LTE) and cable network systems.

The simplicity of installing a TV antenna, HDTV over the air and dynamic content consumption models are poised to drive consumers away from expensive cable TV, HD-DVR and set-top box licensing arrangements.  As this occurs, vendors with tablets and TVs will certainly be ready to enable a TV antenna ecosystem.

Moreover, these recent articles about Samsung from the Consumer Electronics Show (CES) indicate the TV is, yet again, the next great land rush in customers, partner and employee engagement.

Hint: 2013++ In the midst of the Blockbuster/Netflix and Tablet/PC revolt, Samsung has been quietly enabling their ecosystem of TVs.  Expect smart TVs connected to white space antenna to become a household wireless hub.

Future business history

Making predictions about calamities, opportunities and trends is always fun, but how rooted are they in reality?  One way to test the veracity of a claim is to do a quick “Future Business History.”  Future Business History is taking the end date when something should occur and working the history back to today.

Calamities and their opportunities:

  • Big data cleansing; Big data cleansing using predictive coding
  • Social mashups of content; Social mashups of content drives CMIS ecosystem
  • Mobile first cloud applications; Mobile first cloud applications disrupt traditional Virtual Desktop Infrastructure
  • TV antennas; TV antennas as a replacement for cable TV

Using Future Business History, consider any opportunity and what must happen at specific intervals.  In 2012 what must happen:

  • 9 months from now
  • 6 months from now
  • 3 months from now
  • 30 and 60 days from now


Click Here to Signup for the DCIG Newsletter!


DCIG Newsletter Signup

Thank you for your interest in DCIG research and analysis.

Please sign up for the free DCIG Newsletter to have new analysis delivered to your inbox each week.