One of my favorite movies of all time is Jeremiah Johnson; I have probably watched it 50 times if I’ve watched it once. In the early stages of his education to mountain life Johnson meets up with a character named Bear Claw Chris Lapp (played by the guy who played Grandpa Walton).
Bear Claw asked Johnson an important question that I want to focus on today. He asked:
Bear Claw Chris Lapp: Can you skin Griz?
Jeremiah Johnson: I can skin’ em as fast as you can catch’ em.
Bear Claw Chris Lapp: Skin that one, pilgrim, and I’ll get you another!
This was an important question and a huge lesson to Johnson, as we see Bear Claw racing through the woods with a Grizzly Bear in chase the lesson was “be ready to work hard when things go well.“
So how does this scene from the movies have anything to do with DCIG? Well, we have been hearing from one of our customers that licensed the first Midrange Array Buyers guide and it has been skinning one Griz after another as it were.
The customer told us that in the first month of its lead generation campaign that it was flooded with qualified leads and it has not seen much of slowing down since! (That is 3 months and counting) It was overwhelmed to say the least and has been closing deals just as fast as the leads come in!
What a great problem to have and what great confirmation for the use of the Midrange Array Buyer’s Guide!
DCIG is heading into the fall with several new Buyers Guides scheduled to be completed and I wanted to encourage being ready to handle an influx of new leads if you are one of the companies eligible to participate in either of these two guides.
DCIG expects these guides to be as popular as the Midrange Array Buyer’s Guide and, if you have products that fit in either Virtual Server Backup Software or Small Business Storage Array categories, I would suggest that you get ready to “Skin a Griz”! Because your marketing efforts, sales plans, and your entire year could be changed for the positive in the same way that the winning vendor of the Midrange Array Buyer’s Guide saw its year changed.
So as you are filling out the questionnaires that you have received, will shortly get or can request from DCIG, have someone in Sales and Marketing get their skinning knives sharpened up and ready to go to work so you can receive that coveted praise:
“You’ve done well Pilgrim!”