In a recent article in The Times of London, Harvard physicist Alex Wissner-Gross said that Google uses seven grams of carbon dioxide (CO2) for each search–about the same amount used if boiling a kettle of water. Google on the other hand states it uses less than 0.2 grams of CO2. The battle on the Net over this issue is fierce but in the end most experts agree that the amount of CO2 a Google search emits is somewhere in the middle between these two estimates and, with over 200 million internet searches done daily on Google, CO2 emissions for search begin to skyrocket.
Of course, Google is not the first technology company to come under fire for CO2 emissions. As far back as 2007, Gartner estimated that the global information and communications technology (ICT) industry accounted for 2% of the global CO2 emissions, a figure equivalent to that of aviation. At that same time Gartner made that prediction, changes in the financial and regulatory environment put new pressures on organizations to become greener. So, predictably, organizations became more socially concerned about the environment and power consumption.
Regardless of your individual opinion on eco-awareness, we can all agree that cutting power consumption is a good idea as not only is conservation good for our future generations, it just makes good business sense to reduced power and cooling costs. The caveat here is that organizations need to keep pace with growing storage needs as well as deploying powerful systems that deliver sufficiently high levels of performance as organizations still want more power, just not always the power consumption that goes along with the systems. Finding the right innovative products will aid greatly in organization’s desires to achieve these goals.
Coincidentally, about the same time that Gartner’s 2007 research came out, 3PAR introduced their Carbon Neutral Storage Initiative. In that time, customers have saved nearly 24 million kilowatt-hours and $2.9 million USD. Delivering 100% carbon-neutral storage is achieved by coupling the capacity savings associated with 3PAR Thin Provisioning – often about 60% of what a traditional storage deployment would have been – as well as 3PAR’s funding the purchase of carbon credits equivalent to one metric ton of CO2 for each terabyte of 3PAR Utility Storage sold with 3PAR Thin Provisioning.
These advances in efficiency have not precluded 3PAR from delivering the advancements in power that its customers need. The 3PAR storage system provides companies the flexibility to load balance, thinly provision, and optimize performance on systems in such a way that it meets the demands of distributed environments with various workloads without requiring them to bring in specialists or dedicate their own people to spending weeks to configuring the system–baffling many engineers who understand that today’s workloads are just too difficult to keep up with and optimize. A recent SPC-1 performance test further confirmed the performance characteristics of the 3PAR InServ T800 Storage Server where it achieved over 224,000 IOPS.
Having both power consumption and performance power under control has earned 3PAR high praises from customers. In a recent TechValidate survey, 3PAR customers recommended using 3PAR Utility Storage as a strategic component of any Green IT initiative as it has helped numerous customers meet their Green IT requirements while reducing their capital and operating costs by shrinking physical capacity requirements, power consumption and carbon footprints by as much as 80%.
To help customers easily calculate energy and cost savings associated with replacing aging storage with green storage from 3PAR, the company now makes a Savings Calculator available on its website. Using this calculator, you just might be able to get rid of those environmental heavy products that are right now humming away in your datacenter sucking up vital resources that you can no longer afford to waste. And in the process of doing so, you may just find yourself selecting a solution that is not only saves you some money but leaves the air that you breathe just a little bit cleaner.